OUTCOMES:
· Conducted a content analysis of media reporting on the culture and heritage of Istria and Kvarner, as well as of the official Facebook and Instagram profiles of the Tourist Boards of Istria and Kvarner.
· Conducted 22 semi-structured interviews with representatives of heritage institutions in the Istria and Kvarner regions.
· Conducted a survey among 236 residents of Istria and Kvarner who are active in heritage associations.
· Presented the paper Cultural Heritage in Regional Branding: Local Community Perspectives from Istria and Kvarner at the international International Scientific Conference on Arts and Humanities in Florence, from 28 to 31 October 2025.

PUBLISHED PAPERS:
· Dabo, K., Jakopović, H., & Gluvačević, D. (2025). Reprezentativnost kulturne baštine Istre i Kvarnera na najčitanijim hrvatskim portalima i društvenim mrežama turističkih zajednica. Časopis za ekonomiju i tržišne komunikacije, 1(25), 176–194. https://doi.org/10.7251/EMC2501176D