As part of the international conference SWS International Scientific Conferences on Art and Humanities – ISCAH, Dr Maja Vizjak presented the research Cultural Heritage in Regional Branding: Local Community Perspectives from Istria and Kvarner authored by Associate Professor Krešimir Dabo, Dr Maja Vizjak, and Assistant Professor Danijel Knežević in Florence, 28–31 October 2025.