A new original research article, Cultural Heritage and Local Identity Bearers: Communicative Dimensions of Image Building in Istria and Kvarner, has been published as part of the research project. The article was authored by Krešimir Dabo, Danijel Knežević, and Dejan Gluvačević. The study, conducted among 236 residents of Istria and Kvarner actively involved in cultural and heritage associations, found that regional identity is not associated with a single recognizable symbol but with a diverse and layered set of tangible and intangible cultural elements. The findings particularly emphasize the importance of authentic heritage representation, local community involvement, and cooperation among cultural institutions, tourist boards, educational organizations, and local authorities. The article was published in Media, Culture and Public Relations, Vol. 17, No. 1 (2026), pp. 91–104. As with the project’s other publications, the full text is available in open access on the Hrčak portal, while the bibliographic record is available in the CRORIS database.